Privacy Policy

How Sofia protects your data

Last updated: December 11, 2025
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At a Glance

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Data Anonymized

IP addresses have last digit removed

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No Personal Data

We don't collect names or emails

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Never Sold

Your data is never shared or sold

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UK GDPR Compliant

Follows Data Protection Act 2018

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What We Collect

Sofia collects minimal, anonymized data to improve our service:

Data Example Why
Anonymized IP 192.168.1.0 Find nearest store
Device Type Mobile, Desktop Optimize experience
Your Questions "Alwinton 3 seater price" Improve answers
Session Duration 5 minutes Usage analytics

What we DON'T collect:

  • Full IP addresses (last digit always removed)
  • Personal names or contact details
  • Payment information
  • Browsing history outside Sofia
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How We Protect Your Data

IP Anonymization: Your IP address is immediately anonymized before storage. We remove the last digit, making it impossible to identify you personally.

Original: 192.168.1.50 → Stored: 192.168.1.0

Security measures:

  • Google Cloud Platform (enterprise-grade security)
  • Encrypted storage at rest
  • Access limited to authorized personnel
  • Regular security reviews
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AI & Third-Party Services

Sofia uses AI to understand your questions and provide pricing information:

Service Purpose Data Shared
OpenAI GPT-4o AI responses Your questions (anonymized)
Google Cloud Hosting & storage Anonymized usage data

International Transfers: Query data is processed by OpenAI in the USA under Standard Contractual Clauses, ensuring GDPR-equivalent protection.

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Legal Basis & Your Rights

Why we can process this data:

We use legitimate interests as our legal basis. Since we only collect anonymized data (which isn't personal data under GDPR), explicit consent isn't required. However, we're transparent about what we collect.

Your rights under UK GDPR:

  • Right to access - Request a copy of your data
  • Right to rectification - Correct inaccurate data
  • Right to erasure - Request deletion of your data
  • Right to restrict processing - Limit how we use your data
  • Right to object - Object to our processing

Note: Since data is anonymized, we may not be able to link stored data to your identity.

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Cookies & Storage

Sofia uses minimal browser storage for essential functionality only:

Name Purpose Duration
sofia_authenticated Session login status Until tab closed
sofia_session_id Group your conversation Until tab closed

No tracking cookies - We don't use any third-party analytics or advertising cookies.

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Data Retention

Since all stored data is anonymized (not personal data under GDPR), we retain it for service improvement:

Data Age Storage Access
0-12 months Active storage Immediate
12+ months Archived storage On-demand

Historical data helps us identify product coverage gaps and improve Sofia's responses over time.

Questions?

Contact us about this privacy policy or your data:

You have the right to complain to the Information Commissioner's Office (ICO) if you're unhappy with how we handle your data.